It’s old news that Facebook has made major changes to their algorithms during the past couple of years, and will continue to adjust as technology grows.

This is a good thing, to protect our online identities and personal content.

But most users have not changed the way they do their Online Parties to work WITH the new algorithms, and are finding that their ‘old ways’ of running Facebook Parties are failing them or getting them continuously blocked.

So what is working for the ‘new’ Facebook Party?

Elizabeth, one of our PostMyParty users says…

”…I definitely favor the short, ‘live’ format. Like, 1 post a day for 3 days leading up to the Party, then the actual Party being about 30 min long (maybe 6 or so posts). Then, a follow-up post the next day. Maybe a few extra posts here and there, but, like, 10-15 posts total for the whole thing. I had the most success with those.”

We’re here to tell you, it’s time to re-evaluate your Party posting habits!

We want to teach you the most profitable Party script we have seen, that works for our most successful users.

Here are 9 online party script tips that separate the profitable Facebook parties from the duds that you can recreate and customize for every Party. This will keep your content unique and fun and most importantly, successful!

Facebook Party Posting Habits: Good vs Bad

Here are examples of the best habits compared to the worst habits you could do in your Facebook Parties.

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But first, a quick word about that deciding factor, the Facebook Algorithm.

Keep this in mind for the rest of this article, since it will apply to every section:

Facebook is looking for the posts that people are most interested in, by watching the number of likes, reactions, and comments/replies on every post.

Facebook will show your post to a few people, and If they see a post is getting nothing, they won’t show it to more people.

However, if it’s popular among those few, Facebook will bump it up to be shown to more people and will watch for more feedback.

This can also mean that if you keep posting, but nobody is responding to them, Facebook will also keep pushing your content down the feeds so fewer people see your stuff.

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You can dig deeper into this topic and learn how it applies to you, by checking out our popular articles:

WHY YOU’RE GETTING BLOCKED WHILE OTHERS AREN’T (AND WHAT YOU CAN DO ABOUT IT)

3 KEYS TO INCREASING YOUR FACEBOOK POST REACH IN YOUR ONLINE PARTY

Less Posts Are Best

Be intentional about what you post! It is better to get more participation (likes, reactions, comments) on fewer posts, then posting a ton of content hoping to get a hit.

This is where the quality of your posts is more important than quantity.

It’s also very important to remember that keeping your posts in numerical order is obsolete, because Facebook will only show the most popular posts first.

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What a Bad Party Does:

We have seen templates of over 100 posts per Party! Even spread out over 2 weeks, that’s still about 7 posts a DAY!

Let’s be honest, would you like to be in that Party, knowing they just want your order?

This is a bad strategy, because very few guests will click through your endless posts.

They will most likely just scroll through, give up, or leave the group.

If they get notified for every post, they will quickly get annoyed and stop following and leave.

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If you’re wondering why you have lots of people added to the group, but nobody is participating, the most likely reason is, they are in ‘preview mode’, which is the default Facebook will put them in until they click “OKAY” to join.

This means they can see your posts, but cannot comment on them.

Most people will just scroll through your posts anyway, without intending to participate or make a purchase.

Posting TONS of content, is not a guarantee you will get participation or sales.

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What a Good Party Does:

A short Party of 6 posts in 30 min. or 45 min. is a good start and has worked for many successful consultants!

You might not think that’s enough, but even with Pre-Party posts, and After-Party posts, your Party script doesn’t usually have to be more than 10-15 posts.

This is less overwhelming for your guests, and if they miss a day, it’s not hard for them to ‘catch up’ on previous posts or important info.

People do better with bite sized chunks of good information.

Learn the  7 things every Facebook Party should focus on

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Spread Your Posts Out

Create life in your Party, not anxiety!

You want participation, so give them time to comment and react.

If you post too many too close together, they will not know where to go next, or might feel pressured and give up.

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What a Bad Party Does:

Mass posting in a short amount of time.

Posting several posts less than 5 minutes apart is not only a huge flag to Facebook, but also very annoying to your guests.

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What a Good Party Does:

Spread out your posts for consistent content that is interesting to your guests.

Post only once or twice a day before the Party starts, maybe morning and evening, or around the timeframe of the actual Party. This will show you are active, but not pushy.

For the Party, be more intentional with well-crafted content, so you can post slower (more time between) and get better feedback.

Keep Your Party Scripts Fresh

Consider the number of Parties using the same template you have running at the same time and keep it low.

The definition of spam in the Merriam-Webster dictionary is: “unsolicited usually commercial messages (such as email, text messages, or internet postings) sent to a large number of recipients or posted to a large number of places.”

Facebook is watching for this type of behavior.

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What a Bad Party Does:

Using the same template all month long, and scheduling lots of Parties to start on the same day.

Even if keeping posts at least 5 minutes apart, that’s a lot of the same posts leaving your account in a very short timeframe.

This is more likely to attract attention from Facebook’s spam detection algorithms.

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What a Good Party Does:

A  good rule of thumb is to not be posting more than you would manually.

Consider a good number of Parties to run at once, and make the most of the time you have with your hosts and guests.

Rotate through a few different Party scripts for Parties you have running at the same time.

Create a new template per script to highlight different product sections of your company catalogue or to create fun ‘themes’ (more ideas below).

Remember to change up the wording in similar posts to make it look different to Facebook.

Example, if you have 3 different templates, you might get creative with 3 different ways (and pictures) to introduce yourself or your company.

This gives you variety, and reduces the chance of posting the exact same post to several different places at the same time.

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Party With Smaller Groups

Think smaller groups, more participation.

Building your customer base is all about connecting with new people.

Online Parties gives you endless reach with these new people.

To avoid spammy behavior, be intentional with the guests that are invited to each Party.

You’re more likely to have a successful Party with fewer intentional guests, than a Party with every person on your friend list added.

This is where coaching your hostess pays off!

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What a Bad Party Does:

Mass-adding everyone on your friend list, mass messaging with invites, ‘spamming’ all your friends with generic messages, adding them to Parties without a personal message or asking them.

This is the quickest way to get ignored or blocked.

Also, never re-add someone who has opted not to join your group!

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What a Good Party Does:

Consider people who are more likely to enjoy this type of Party or products.

Invite fewer guests, around 40-50 people.

Send customized invitations in personal messages, in small batches of 10 or 15 at a time, then send more the next day.

You may not get a response from everyone, but the few that message back are more likely to stay involved during the Party and might order more than you think.

Making a real connection with someone is more important than mass-adding people.

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Customize Your Shared Party Templates

Your upline or another team member might have an amazing template of Party posts they like to use and might share it with you. This is a great way to start, if you use it as a guide!

Remember that definition of spam?

Consider not only the number of times you plan to use this template, but also the endless number of times it could be used by other people!

This means, if not edited, these same posts could be flagged and could trigger Facebook to think your account might have been hacked, if you’re posting the same stuff.

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What a Bad Party Does:

Zero edits to any content.

Not double checking those links and video links that are probably already overshared or were removed (this happens a lot with videos or website links from your company, aka corporate links).

Not editing any photos or not using your own.

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What a Good Party Does:

Edit the verbiage in the messages to the way you would talk to a new person if you were face-to-face, and show your personality.

Replace any pictures with your own organic photos, or at least edit the original photos with a unique watermark or filter.

‍Learn strategic ways to use images in your Facebook Parties.

You should even check any links or video links to make sure they are still good, or if you can customize them.

Customize your new template to reflect the strategies you learned that works in favor of the Facebook algorithms.

Party For Only 3-5 Days Max.

Keep it short and sweet!

Guests lose interest after a couple of days anyway.

If you’ve coached your hostess and contacted guests properly, they will be ready to participate and have fun, make a purchase, and be done.

They don’t want to waste time with drawn out pitches and endless posts.

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What a Bad Party Does:

Trying to keep a Party going for 1-2 weeks, thinking that more time might generate more sales.

You might also be thinking that keeping it open longer will give more time for everyone to see the group and your posts.

The truth is, people get notified that they have been added to a group, immediately.

They will be notified often of new posts, even if they are in preview mode.

If they don’t respond to you or your posts in a couple of days (at the most), don’t count on them.  

For a one-time Party, after 5 days is too long and after 20 posts is too many!

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What a Good Party Does:

Keep the Party only 3-5 days (Before the Party, Day-of the Party, and After the Party).

You will also have better participation results by reaching out to guests in a personal message with a friendly note saying you were thinking of them and would love for them to take a look!

Close the group in a week or less.

Building your business page credibility becomes easier if Facebook sees that the groups you do have open are alive with activity. Even archived groups will still show in your list.

Focus On a Few Products or Package Deals

It is not necessary to talk about every item in your company catalogue.

Break up sections of products into different templates, and provide a variety of Party ‘themes’ for your host to choose from.

This will make it fun for you to post different things, and also intrigues your guests and hosts that they might enjoy participating in your next Party.

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What a Bad Party Does:

Posting about every product in the catalogue, and every recipe or tutorial you can think of.

This gets overwhelming to your guests, especially for those who are new to your products.

If it isn’t easy to comprehend, you might get worse results.

Remember, if you are connecting with your guests, it’s easier to tell them you can show them MORE that will meet their needs, then to overwhelm them with too much that doesn’t.

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What a Good Party Does:

Pick 5-10 products from your catalogue to present for your Party.

If you don’t have a large line of products, get creative with different ‘themes’, such as common or fun holidays, like Pie Day, Star Wars Day, Pet Day, your own birthday or business anniversary, etc. A simple search on Pinterest will shower you with endless Party theme ideas that can easily be adaptable online.

You can find a variety of Online Party games to choose from for each Party.

You could even change up incentives to create interest.

There’s no rule that says you can’t have more than one Party script.

But it is best to use only one script per Party.

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Use a Handful of Post Types Per Party

Keep the Party hopping with a variety of content and fun posts!

Facebook is the number one social platform for a reason, so take advantage of their own features.

Try something new!

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What a Bad Party Does:

Sticking to long, wordy posts.

Posting endless salesy photos about every single option.

Posts that are only about company facts or product features, get boring.

The most important factor is to consider your guests’ interests and how they are more likely to participate in the Party.

And if all else fails, just try something new next time!

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What a Good Party Does:

Choose just a few types of posts for your Party.

For example, you have polls, Gifs, images, Live video, etc.

You can get creative with your informational posts about you company, by using a poll to have guests guess a certain statistic, then posting the answer the next day or during the Party.

Have guests answer with a GIF to RSVP for the Party and get a ticket in the drawing.

Say a keyword in your Live video and see how many guests catch it.

There’s so many ways to have fun with your product or company info.

Well, there you have it. 9 tips to help you run a profitable Facebook Party!